The Idea Ultra+ is fitted with a 5 inch display with a FWVGA screen resolution of 480×854 pixels. The handset runs on Android 4.2 Jelly Bean operating system and employs a 1.3 GHz quad-core processor paired with 1 GB of RAM. The leather finish back of the device houses an 8 MP primary snapper aided with LED flash for enhanced low light photography and a VGA front-facing selfie camera. It is bundled with a standard 4 GB of internal storage space that can be expanded externally by another 32 GB. Other goodies onboard are Wi-Fi, Bluetooth and a 2,000 mAh battery. When it comes to the technical specifications of the Idea FAB, its complete details are not revealed, but it said to include a 4 inch display and incorporate a 1.2 GHz dual-core processor. Running on Android 4.2 Jelly Bean, the device is claimed to house a 3.2 MP primary snapper with LED flash to meet the imaging requirements. Both the Idea Ultra+ and Idea FAB will come with freebies such as 1.6 GB of 3G data and Idea TV subscription for 3 months for existing subscribers with a pack costing Rs 259 and for new subscribers for a pack of Rs 261. Commenting at the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones.”
