From what we understand is the two companies are merging their businesses by a structural change of strategies where the Motorola branding will be revamped as ‘Moto by Lenovo’ and will only focus on high-end smartphones while the Vibe branding will focus on the budget smartphones. The high-end smartphones will still carry the famous ‘M’ logo and inside the company, the Motorola mobility department will continue to have the same name. There were very disappointed and sentimental voices raising the issue of the branding being slashed away, but the Lenovo executives confirmed that Motorola is headed for better recognition as a brand. It will only focus on high end phones thus increasing the brand recognition in the eyes of the consumers.
All we can say at this point is that, it seems fair as the Lenovo group is trying to simplify its product branding under a single conglomerate. It will increase their chances of surviving as a smartphone manufacturer, thereby resulting in a long-term profitable decision which will prove fruitful for the consumers.
